Beginning February 10, a newly colored Nintendo DS (Lite) will go on sale. Creatively called "Cobalt/Black," the new scheme is a combination of cobalt and black. The brief press release stretches a little far to say it's "like a black t-shirt with a splash of color," but it does look kinda nice.

Believe it or not, this is the seventh color iteration the DS Lite has seen, after Polar White, Coral Pink, Onyx, Crimson/Black, and a limited-edition Gold/Metallic Rose version.

Nintendo sure knows where the money is: colors. Nearly ten years after the original GameBoy had launched and was technically inferior to more recent products like Sega's Game Gear, they launched their "Play It Loud" campaign with the technically identical GameBoys now coming in a handful of '90s-appropriate neon colors, and they sold millions.

Since then, they've tended to release their portables in a small number of colors at first then slowly trickle out new colors one by one.  I suppose they did that for the GameCube, too. "Limited Edition" Platinum, huh?

Remember the first GameBoy Advance? One of the launch colors was called Glacier, which implies blue, but it looked purple. That was fun, carrying around a purple portable with no backlight. The GameBoy Color was purple, too.

What was I talking about? Oh right, a blue and black DS Lite. There's another picture after the jump.

Japanese Gamers Care About Content, Not th... [1/17/08] 50% match
Nintendo Updates US Release Schedule for 2008 [1/17/08] 50% match
Nintendo Announces Metallic Rose, Gold DS... [11/20/07] 50% match
Club Nintendo Turns its Baleful Eye Toward... [10/02/08] 33% match
Nintendo DSi Announced, 2009 North America... [10/02/08] 33% match
E3 2008: Call of Duty: World at War Screen... [7/15/08] 33% match
Super Smash Bros. Brawl Japanese TV Spot,... [1/17/08] 33% match