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Just in time to render the new Guinness World Records Gamer's Edition outdated, the Guinness people have announced that Grand Theft Auto IV has practically destroyed currently held records for fastest-selling game and most-profitable entertainment product.

In the first 24 hours, GTA IV sold 3.6 million copies and earned $310 million dollars.

Prior to GTA IV's record-setting releases, the record-holder for the most-selling game was Halo 3 with $170 million in 24 hours. Compare that to the record-holding movie and book with Spider-Man 3 making $60 million and the latest Harry Potter book making $220 million in 24 hours.

Consider how ubiquitous Halo 3's advertising was compared the the relatively tame promotion for GTA IV. Halo 3 had its own soda and viral videos and ARGs and commercial coverage on practically every network. Then there's GTA IV, with just a few simple commercials and lots of talking heads on the news hallooing about dead hookers and it nearly doubles Halo 3's first-day earnings.

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Three new images of Grand Theft Auto IV surfaced yesterday, and if you're interested in giving this measly offering a glance you may do so at the link.

I must say, though: that's some mighty detailed graffiti, which is obviously an indicator of the fantastic graphical beauty the game's got in store for us.

Cross your fingers.

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And the Grand Theft Auto IV updates just keep rolling in, headlined today by Rockstar's confirmation that the game is expected to release on April 29 for the Xbox 360 and PlayStation 3.

Special Edition bundles are already being offered for $89.99 (shipping April 28) on both systems and include:

• Safety deposit box
• "Special" packaging
• GTAIV art book, "featuring never-before-seen production artwork from GTA IV"
• Selected soundtrack
• Rockstar keychain (for the safety deposit box keys)
• Rockstar duffel bag

The regular title's MSRP is the usual $59.99. You can take a peek at the special editions at the link.

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Just in case you haven't had your fill of Grand Theft Auto IV today, here are some new screenshots now circulating the Wonderful Web. Take a gander at the link.

CVG has also posted a new preview of the game, if you're interested. Looks like the media is lining up at the trough (ourselves included).

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Unfortunately, GameBump has not yet been able to get our grubby little hands on a preview of Grand Theft Auto IV (Rockstar, we're waiting for our invite, just shoot me an email!), but our friends over at GameTrailers.com got a chance to go head on with this massive title. Below are a few excerpts from their preview.

We won't paste the entire preview, but head over to GameTrailers website to get the full thing.

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Rockstar has taken some time off from its Manhunt 2 rantings to grace us with some interesting screenshots for its Grand Theft Auto IV. All screens are viewable at the link.

In more pertinent GTAIV news, Gamasutra is reporting that there will be no GTAIV release for Nintendo's Wii console due to the game being "ill-suited" for it (yet Bully is apparently a go, explain that one to me).

In this same fourth-quarter results announcement, Rockstar also confirmed that it will be bringing fresh, exclusive downloadable content to the Xbox 360 version in 2009.

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A new trailer for Grand Theft Auto IV has arrived and is featured in full HD glory over at GameTrailers (linked). If you prefer an embedded version, simply hit the jump.

The video seems to be entirely cutscene footage (no gameplay), but reveals a lot about the tone and themes of the game's plot.

Continue reading...

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Move over all you traditional companies who fill up my in-box with .jpgs and .bmps showcasing your title's hot box art, as Rockstar has published a video of its Grand Theft Auto IV's box art in creation. Yeah, take that Mr.jpg.

The video is below and details the date and title of the next GTAIV trailer: "Move up, Ladies" for December 6. Someone has mastered the art of timely propaganda.

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Just in case you missed out on some interesting Grand Theft Auto IV news yesterday, Take Two's Strauss Zelnick, chairman, has commented that the company will not announce a firm (read: specific) release date for Rockstar's next GTA hit until it's "utterly convinced" that the title can make the date. However, as GameSpot and other sources have pointed out, this does not mean that the game will not make its Q2 2008 release (we just don't know the exact date to expect it in Q2).

That's a bonus for fans who want a completed, quality product, no doubt, but the main question the company is considering is whether missing out on holiday sales will prove a serious mistake.

Explained Zelnick, "I think there was a concern initially when we slipped (on the October 16 date) that we missed the boat in terms of Christmas but I think that concern has been alleviated... because this is a must-have title it's probably okay that we're not selling it in the Christmas season."

Sounds logical. You can hit the jump to view the full question and answer.

Continue reading...

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The next Grand Theft Auto is currently in the works over at the Rockstar Studios and its hard not to hear all the rumors surrounding the title already. The latest rumor comes from PSM magazine where they spoke to a Rockstar representative and they stated that GTA4 will be set in Europe and span across six different cities.

Take it with a grain of salt, this however is unconfirmed by Rockstar. We will have more information as it is uncovered.

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Originally written by Tim Grube

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